Monday, March 2, 2009

mascots

Sonic the Hedgehog is Sega's Answer to Nintendo's success with Mario.  Sonic as a mascot is one of the key reasons for the company's success during the 16-bit era of video game consoles.  Sonic is one of the most recognizable video game characters in the world.  Not only has he been a successful mascot for Sega, but he has also appeared in animation and comics.  Compared to an Italian plumber, Sonic is an edgy and rebellious character which, in my opinion, sums up what Sega was as a company in the early 90s.

 
The Frito Bandito was the mascot for Fritos corn chips from 1967 to 1971.  He was dropped as a mascot because some found him to be racially offensive.  Racist or not, any character animated by Tex Avery and voiced by Mel Blanc is cool in my book.  Frito Bandito is cartoony and tells me that i would have fun eating Fritos.



Created by Chris Rutt after seeing a black-faced performer at a vaudeville show, the image of Aunt Jemima began appearing on thousands of pancake mix boxes in the 1890s.  During the 1950s, the image was criticized as being a negative portrayal of African American women and the trademark has been gradually modernized since then.  Nevertheless,  her warm smiling face suggests that she can cook up some bangin' pancakes.




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